№ 01Manifesto
Six convictions
— written down so we notice when we drift.
Good software is good art.
The best tools carry a point of view. They make choices, say no to things, and let you feel the presence of a mind behind them.
Ship fast, iterate faster.
Perfect is the enemy of shipped. Quality is impossible in isolation — it needs contact with reality, early and often.
Simplicity is the ultimate sophistication.
Every feature is furniture in a room. A few well-chosen pieces make it livable; keep adding and soon you can’t walk through it.
Independence over infinite scale.
We choose autonomy over unicorn dreams. Within what a small team can build, we compete on taste, speed, and conviction.
Profit is freedom.
Revenue is not a dirty word. It’s what keeps the lights on, the studio independent, and the work honest.
Small teams, big impact.
The gap between what a tiny, motivated group can ship today versus ten years ago is enormous. We lean into it.